Prospective clients are increasingly using platforms such as ChatGPT to research legal issues, understand their options and identify potential advisers. This is changing how legal expertise is discovered and raising an important question for law firms: when someone asks an AI platform for relevant legal guidance or expertise, will your lawyers be visible?
This practical webinar will explore what AI discovery means for legal marketing and how firms should adapt their existing strategies. It will examine the role of website content, media coverage, third-party authority and clear specialist positioning, while separating realistic action from unsupported claims and short-lived tactics.
Tom Rosillo, Managing Director of RosilloComms, will chair a discussion with an AI-search specialist and a senior legal-marketing specialist. Combining technical and legal-sector perspectives, the session will explain how AI discovery works and help attendees identify practical changes they can make to their existing marketing activity.
What will you take away from this webinar?
- How AI discovery differs from, and overlaps with, conventional search
- Why clear specialist positioning and consistent information matter
- How website content and authoritative third-party coverage can support visibility
- Practical ways to adapt an existing content and media strategy
- Which AI-visibility claims and shortcuts should be treated with caution
Who should attend?
- Partners and law-firm leaders considering how AI will affect their visibility
- Lawyers who want their expertise to be easier to discover online
- Marketing, communications, digital and business development professionals in law firms
- Professionals in related legal services responsible for content or digital strategy