Legal events can create valuable opportunities to demonstrate expertise, meet potential referrers and build relationships with prospective clients. However, worthwhile speaking opportunities rarely arise without a proactive approach. Lawyers must be clear about the subjects on which they can offer genuine expertise and give organisers a compelling reason to include them.
This practical webinar will examine the three principal routes to building visibility through events: attending strategically, securing worthwhile speaking opportunities and creating events of your own. It will cover how to identify the right opportunities, approach organisers, develop an effective session and continue building relationships after the event has ended.
Tom Rosillo, Managing Director of RosilloComms, will chair a discussion with a senior legal-events organiser and a lawyer with first-hand experience of building their profile through speaking and hosting events. The session will give attendees practical ways to improve the value of the events they attend or organise.
What will you take away from this webinar?
- How to choose events that align with your audience and objectives
- How to define the subjects on which you can credibly speak
- How to approach organisers and secure relevant speaking opportunities
- How to design and promote an event that attracts the right audience
- How to follow up and turn event participation into lasting professional relationships
Who should attend?
- Lawyers and partners who attend conferences or want to secure speaking opportunities
- Partners and decision-makers considering events of their own
- Events, marketing and business development professionals in law firms
- Professionals in related legal services responsible for events or partnerships