LinkedIn gives lawyers an opportunity to remain visible to clients, colleagues and potential referrers between meetings and instructions. Used effectively, it can help demonstrate expertise, strengthen professional relationships and ensure that a lawyer remains front of mind when an opportunity arises.
However, posting can feel awkward or inconsistent, particularly when lawyers are unsure what to say, how personal to be or what their activity is intended to achieve. This practical webinar will explore how lawyers can develop a credible voice, contribute consistently and use LinkedIn to support genuine relationship-building.
Tom Rosillo, Managing Director of RosilloComms, will chair a discussion with a legal social media specialist and a lawyer who has successfully built their professional profile through LinkedIn. The session will explore how to build visibility without turning every post into a sales pitch, and how to develop online engagement into genuine conversations, referrals and new work.
What will you take away from this webinar?
- How to develop a LinkedIn voice that feels credible and natural
- What to post when you want to demonstrate expertise without simply broadcasting
- How to build a realistic and consistent publishing habit
- How thoughtful engagement can strengthen relationships with potential referrers
How to develop - LinkedIn engagement into conversations, referrals and new work
Who should attend?
- Lawyers who want to use LinkedIn with greater purpose and consistency
- Partners and decision-makers seeking to develop visible specialists within their firms
- Social media, marketing, communications and business development professionals in law firms
- Professionals in related legal services who depend on referral relationships