Appearing in the legal press can strengthen a lawyer’s reputation, demonstrate expertise and keep them visible to clients and referrers. But expertise alone does not secure coverage. Editors and reporters need clear, timely and accessible contributions that fit the stories they are working on.
This practical webinar will examine the types of articles, commentary and pitches that attract the attention of the legal press. It will also explore how lawyers and law firms can identify relevant opportunities in the news agenda, respond at the right moment and provide commentary that journalists can use.
Tom Rosillo, Managing Director of RosilloComms, will chair a discussion with two prominent legal journalists, bringing together editorial and reporting perspectives. The session will give attendees direct insight into what journalists look for, the approaches that commonly fall short and how occasional contributions can develop into trusted, long-term media relationships.
What will you take away from this webinar?
- How to identify the subjects on which you or your lawyers can credibly become recognised media voices
- The types of legal articles, commentary and pitches most likely to be published
- How to spot relevant stories and respond effectively to the news agenda
- What makes commentary clear, timely and genuinely useful to a journalist
- How to build relationships that lead to repeat media opportunities
Who should attend?
- Lawyers who want to build a profile in the legal or wider press
- Partners and decision-makers in boutique and specialist law firms
- Marketing, communications and business development professionals in law firms
- Professionals in related legal services who contribute expert commentary