Ranking on Google is no longer enough. Law firms also need content that AI tools can understand, trust and use in their answers. Here is how SEO and AEO work together.
Prospective clients can now research an issue, compare firms and build a shortlist before visiting a single law firm website. Here is what firms need to do to remain visible in AI-powered search.
Why do some lawyers get quoted once, while others become a journalist’s first call? It usually comes down to four things: speed, clarity, judgement and reliability.
Learn what legal journalists look for in articles, pitches and expert commentary. Join Tom Rosillo and two legal journalists for practical advice on spotting timely opportunities and building lasting media relationships.
Learn how to create useful legal content for a defined audience and purpose. Explore ways to improve its reach, attract relevant traffic and generate enquiries.
Explore how AI is changing the way prospective clients discover legal expertise. Learn practical ways to strengthen your firm’s content, positioning and online authority.
Develop a credible LinkedIn voice and a realistic, consistent approach to posting. Learn how to strengthen referral relationships and turn online engagement into conversations.
REGISTRATION COMING SOON – Learn how to choose the right events, secure speaking opportunities and host effective sessions of your own. Discover how to turn event participation into lasting professional relationships.
REGISTRATION COMING SOON – Learn how to define the specialist expertise you want to be known for. Explore how content, media coverage, LinkedIn and speaking can make your reputation easier to recognise and recommend.
Getting your law firm into publications such as The Times, the Financial Times or BBC Online usually comes down to three things: a story that matters to that publication’s readers, sending the right content in the right format to the right journalist, and the ability to move quickly when news