Ranking on Google is no longer enough. Law firms also need content that AI tools can understand, trust and use in their answers. Here is how SEO and AEO work together.
Prospective clients can now research an issue, compare firms and build a shortlist before visiting a single law firm website. Here is what firms need to do to remain visible in AI-powered search.
Why do some lawyers get quoted once, while others become a journalist’s first call? It usually comes down to four things: speed, clarity, judgement and reliability.
Getting your law firm into publications such as The Times, the Financial Times or BBC Online usually comes down to three things: a story that matters to that publication’s readers, sending the right content in the right format to the right journalist, and the ability to move quickly when news
The Short Answer Legal PR in the UK is usually delivered on a monthly retainer rather than as a one-off project. Our retainers start from £1,500 per month, with most landing in the £2,000 to £3,000 per month region for a meaningful ongoing programme. Larger campaigns involving multiple partners, several
A legal PR agency devises a strategy to highlight your key areas of expertise, delivers that strategy through targeted journalist outreach, and helps ensure your firm appears in the media on a regular basis. It manages the media relations, reputation building and wider visibility of law firms and legal professionals.
One of the most common misconceptions about media coverage is that a single appearance in a national newspaper, one quote in the trade press or a well-read article online will immediately transform a lawyer’s practice. Many firms understandably hope that strong press attention will lead to an instant spike in
Many law firms assume that successful media relations is mainly about contacts, writing ability or knowing how to pitch a story. Those things matter, but they are only part of the equation. In practice, the firms and individuals who generate regular media coverage are often those who approach the activity
Most law firms and legal professionals will deal with the media at some stage, whether they actively seek it out or not. It may come in the form of a journalist requesting comment on a legal development, a reporter looking for reaction to a high-profile case, or a producer searching
