A legal PR agency secures media coverage, expert commentary and thought leadership opportunities that position law firms as visible, credible authorities in their field. At RosilloComms, we work with law firms to generate consistent, targeted media exposure across national, international and legal publications, ensuring your expertise is seen, understood and found by the clients and referrers most likely to instruct.
This involves placing expert opinion in major legal and industry publications and in mainstream media, ensuring your insight reaches both peers and prospective clients at the right moments. Our approach is built around relevance and timing, aligning your expertise with the news agenda to maximise impact and visibility. The focus is on sustained, strategic coverage rather than isolated placements, so your firm remains consistently present in the conversations that matter.
Legal PR is a structured, ongoing process focused on building visibility through consistent, targeted media activity across the national press, legal trade publications and industry-specific titles.
This typically includes proactive media outreach, where we pitch commentary and insights to journalists, as well as securing bylined articles that position your lawyers as recognised experts. Alongside this, we provide reactive PR support, placing timely commentary on breaking legal and commercial developments where your expertise is relevant.
A key part of the process is identifying where your insight fits within the wider news agenda. This ensures your firm is not just visible, but visible in the right places and at the right time. We focus on aligning your expertise with the stories journalists are already covering, increasing the likelihood of consistent, high-quality coverage.
We maintain an extensive network of journalists, editors and industry contacts across the national press, legal trade publications and sector-specific media. These relationships allow us to place your commentary more effectively and sustain a consistent presence, rather than relying on one-off opportunities.
In 2025, we delivered over 150 media placements for a boutique London-based financial crime law firm, securing coverage across more than 30 outlets including BBC News, The Times, Financial Times, Bloomberg, City AM, Law360 and Politico.
This coverage spanned both the legal press and mainstream media, ensuring the firm was consistently visible to peers, clients and the wider market. A significant proportion of placements were driven by thought leadership, positioning senior lawyers as authoritative commentators on complex legal and commercial issues, rather than relying solely on firm news or announcements.
Alongside media coverage, this approach contributed to measurable outcomes, including a 100% increase in the firm’s website traffic and a sustained rise in inbound enquiries from prospective clients and referrers. The focus was not on one-off wins, but on building long-term visibility, ensuring the firm was consistently present in the conversations that matter.
These results were achieved through a structured, ongoing approach to legal PR – aligning expert insight with the news agenda, maintaining strong relationships with journalists, and responding quickly when relevant opportunities emerged.
We specialise in PR for law firms, working with disputes professionals, commercial litigators, arbitrators, barristers, international arbitration specialists and regulatory investigation lawyers, as well as law firms across multiple practice areas including family law, intellectual property and employment law – where reputation and visibility directly influence client instruction and referral opportunities.
We work with law firm partners and boutique practices across a range of sectors, supporting firms at different stages of growth, from those looking to build their profile to established teams aiming to strengthen their market position. In each case, the objective is the same: to ensure their expertise is visible, understood and consistently associated with the areas they want to be known for.
We also work with professionals operating within the wider legal and disputes ecosystem, including consultants, investigators, legal tech providers, expert witnesses and specialist advisory firms. While the context may differ, the core principles remain the same: positioning expertise, aligning with the news agenda and securing consistent, high-quality media coverage.
Based at MediaCityUK in Manchester, we are one of the only specialist legal PR consultancies operating outside London.
Most legal PR agencies are London-based. While that works for many firms, it also creates a gap in the market for a consultancy that understands the legal landscape across Manchester, Leeds, Liverpool, Sheffield and the wider North. For firms operating in these markets, having a PR partner with genuine regional insight, as well as national reach, is a clear advantage.
Our location does not restrict access to national or international media. We regularly secure coverage in publications such as The Times, Financial Times and BBC News, alongside the legal press and sector-specific titles. The relationships that matter in legal PR are with journalists and editors, not geography, and those relationships are built through consistent, relevant contributions over time.
At the same time, we maintain strong connections with key regional publications across the North. This allows us to support clients who want visibility both nationally and within their local market.
For many firms, working with a Manchester-based legal PR consultancy also means a more direct, senior-led approach. Without the structure and cost base of a larger London agency, we are able to focus on delivering targeted, consistent media coverage aligned with your firm’s objectives, without unnecessary layers or overheads.
What does a legal PR agency do?
A legal PR agency manages media relations, secures press coverage and positions lawyers as expert commentators in their field. It does this by placing insight in the legal press and national media, building relationships with journalists, and responding to breaking news with timely, relevant commentary. The aim is to generate consistent visibility, strengthen reputation and ensure your expertise is seen by the clients and referrers most likely to instruct.
How much does legal PR cost in the UK?
Legal PR services in the UK typically range from around £1,500 to £6,000 per month, depending on the level of activity and support required. At this level, firms can expect a mix of proactive media outreach, thought leadership placement and reactive commentary. Costs vary and are based on scope, including how frequently you engage with the media and how actively you want to build your profile. The key is aligning the level of investment with your objectives, whether that is long-term reputation-building and/or targeted visibility in a specific area.
How long before we see results from legal PR?
The first media placements from a legal PR programme typically appear within 2 to 6 weeks. Building consistent national coverage and a recognised profile takes longer, usually 6 to 12 months of sustained activity. Legal PR works cumulatively, with visibility increasing over time as relationships with journalists develop and your lawyers become trusted, go-to commentators in their field.
What is the difference between legal PR and general PR?
Legal PR focuses on positioning law firms and legal professionals as credible experts, whereas general PR is typically centred on brand awareness or consumer campaigns. Legal PR requires a detailed understanding of the legal sector, including court reporting restrictions, professional conduct obligations and the specific publications that influence legal buyers. The approach is more targeted, focused on placing the expert commentary and thought leadership that positions lawyers as trusted authorities, rather than promoting services directly.
How do I get my law firm covered in The Times or the FT?
To get your law firm covered in The Times or the Financial Times, you need to provide timely, relevant insight that aligns with the news agenda. The stories that attract national coverage typically include expert commentary on major legal or commercial developments, analysis of significant cases, and data-led insights such as surveys or research findings. This requires identifying where your expertise fits, responding quickly with clear, usable commentary, and building relationships with the journalists who cover your area. Consistent coverage is built over time through relevant contributions, not via one-off outreach.
Do I need a legal PR agency or a freelance legal PR consultant?
Whether you need a legal PR agency or a legal PR consultant depends on the level of support you require and how important direct access to senior expertise is to you. Agencies can offer broader team capacity, while a consultant provides direct, hands-on delivery without layers or handovers. For many firms, particularly boutiques and disputes-focused practices, a consultant-led model offers a more responsive and focused approach. The key is working with someone who understands the media, the news agenda and how to position your expertise effectively. For a more detailed comparison, see our legal PR consultant page.
What makes RosilloComms different from other legal PR agencies?
RosilloComms offers a senior-led, consultant-driven approach to legal PR, where you work directly with the person responsible for strategy and delivery. We are based in MediaCityUK in Manchester, providing a clear alternative to London-based agencies while still securing national and international media coverage. Our model is integrated, combining PR, social media, content and AI-driven search visibility in a single engagement. We specialise in working with dispute professionals and law firms, focusing on positioning expertise through consistent, high-quality media coverage rather than one-off activity.
If you are looking to build consistent media visibility and position your firm as a recognised authority, the next step is a focused conversation. Book a 30-minute call to discuss your firm’s visibility goals and how a structured legal PR programme could support them. Alternatively, request a no-obligation proposal tailored to your objectives. Call 07970471994 or email tom@rosillocomms.com.
“Any talk about legal PR must focus on gaining results. The results that Rosillo Comms consistently achieves for us speak loud and clear. Their relentless approach has raised the profile of our senior solicitors and firm and energised the way we engage with the media outlets to promote our key messages. It keeps on producing the results and the exposure we rely on to keep our expertise on the radar of both existing and potential clients and partners.”
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