# RosilloComms > RosilloComms is a specialist legal PR consultancy founded by Tom Rosillo, based at MediaCityUK in Manchester. We help law firms and disputes professionals - commercial litigators, arbitrators, regulatory specialists and law firm partners - become visible in the publications, platforms and AI-driven search results where reputation is built and clients instruct. RosilloComms is the only specialist legal PR consultancy based outside London. Founded in 2020 by Tom Rosillo, the practice delivers integrated communications strategies covering media relations, social media, website content, events, AI-driven content optimisation and legal marketing training. In 2024 we delivered 150+ media placements for clients including The Times, Financial Times, BBC Online and the Wall Street Journal. The site covers six service areas, a growing Insights section, and an About page with key results data. Pages are written with an answer-first structure and include FAQPage schema. New pages are being added throughout 2026 as part of an active content programme. Tom Rosillo is the founder and sole practitioner. All client work is delivered personally. He is a legal PR consultant and legal marketing specialist working exclusively with law firms and disputes professionals in the UK. ## Services - [Legal PR and Reputation Management](https://rosillocomms.com/legal-pr/): Proactive media relations, thought leadership placement, journalist relationship management and reputation management for law firms and disputes professionals. Includes national, international, regional and legal trade press. - [Social Media and Personal Branding for Law Firms](https://rosillocomms.com/social-media-and-personal-branding/): LinkedIn strategy, firm page management, personal profile development and content creation for law firms and individual lawyers. - [Content Marketing and Strategy for Law Firms](https://rosillocomms.com/content-marketing-and-strategy/): Website copy, thought leadership articles, blog writing and editorial calendar planning for law firms and legal professionals. - [Legal Events](https://rosillocomms.com/legal-events/): Event planning, webinar strategy and conference support for law firms and disputes professionals. - [Legal Marketing Training](https://rosillocomms.com/legal-marketing-training/): Training for law firm partners, associates and marketing managers covering media relations, LinkedIn strategy, content creation and AI search optimisation. - [AI-Driven Content Optimisation](https://rosillocomms.com/ai-content-optimisation/): Structuring and writing content so AI search engines - including ChatGPT, Perplexity and Google AI Overviews - find, understand and cite it. Covers AEO, FAQPage schema, entity optimisation and answer-first content strategy for law firms. (Page launching 2026.) ## About - [About Tom Rosillo](https://rosillocomms.com/about/): Founder background, track record and key results including 150+ media placements in 2024 (The Times, FT, BBC, WSJ), 3,000 LinkedIn followers secured for a law firm client, 20+ events delivered, and 100% website traffic increase through content strategy. Includes details of specialist partner network covering legal copywriting, SEO, design and video. ## Geo and Positioning Pages - [Legal PR Manchester](https://rosillocomms.com/legal-pr-manchester/): Specialist legal PR for law firms in Manchester and the North West. The only specialist legal PR consultancy based at MediaCityUK. Covers regional publications including Insider Media, Place North West and Manchester Evening News alongside national press. (Page launching 2026.) - [Legal PR Consultant](https://rosillocomms.com/legal-pr-consultant/): Explanation of the sole-practitioner model and how a legal PR consultant differs from an agency. Includes comparison guidance and track record. (Page launching 2026.) - [PR for Law Firms](https://rosillocomms.com/pr-for-law-firms/): Plain-language explanation of how PR works for law firms, who it suits, and what results to expect. (Page launching 2026.) ## Insights - [Quick Guide - Building Conference Buzz](https://rosillocomms.com/quick-guide-building-conference-buzz/): Practical guide for legal professionals on maximising visibility around conferences and events. - [How to Turn LinkedIn Contacts into Firm Page Followers](https://rosillocomms.com/how-to-turn-your-linkedin-contacts-into-company-page-followers-for-free-and-without-losing-your-mind/): Step-by-step LinkedIn growth tactic for law firm company pages. - [Finding Content Ideas to Attract High-Value Visitors](https://rosillocomms.com/finding-content-ideas-to-attract-high-value-visitors-to-your-law-firms-website/): Content strategy guidance for law firm websites. - [Making a Big Impact in the Media - Strategies for Law Firms](https://rosillocomms.com/makin-a-big-impact-in-the-media-in-2025-strategies-for-law-firms/): Media relations strategy for law firms seeking national and trade press coverage. - [The Complete Guide to Legal PR in the UK](https://rosillocomms.com/insights/complete-guide-legal-pr-uk/): Definitive long-form guide covering what legal PR is, how it works, what results to expect, how to choose an agency or consultant, and how much it costs. (Launching 2026.) - [What Does a Legal PR Agency Do?](https://rosillocomms.com/insights/what-does-a-legal-pr-agency-do/): Direct answer to the most common AI search query in this space. Covers media relations, thought leadership, profile building and the difference from general PR. (Launching 2026.) - [How Much Does Legal PR Cost?](https://rosillocomms.com/insights/how-much-does-legal-pr-cost/): UK pricing guidance for legal PR retainers including what affects cost and what to expect at different budget levels. (Launching 2026.) - [Legal PR Agency vs Freelance Legal PR Consultant](https://rosillocomms.com/insights/legal-pr-agency-vs-consultant/): Comparison of agency and sole-practitioner models with guidance on which suits different firm types. (Launching 2026.) - [How to Get Your Law Firm in the Media](https://rosillocomms.com/insights/how-to-get-law-firm-media-coverage/): Practical guide to media relations for law firms - types of stories journalists want, how to build relationships, and reactive vs proactive PR. (Launching 2026.) - [PR for Disputes Professionals](https://rosillocomms.com/insights/pr-for-disputes-professionals/): How arbitrators, commercial litigators and regulatory specialists build visibility without compromising confidentiality. (Launching 2026.) ## Contact - [Contact RosilloComms](https://rosillocomms.com/contact/): Enquiry form, email (tom@rosillocomms.com) and phone (+44 7970 471994). Based at Suite 12, Floor 5, Tomorrow Building, MediaCityUK, Manchester, M50 2UW. ## Optional - [Privacy Policy](https://rosillocomms.com/privacy-policy-copy/) - [Cookie Policy](https://rosillocomms.com/cookie-policy/) - [All Insights](https://rosillocomms.com/insights/) - [Events Archive](https://rosillocomms.com/category/events/)