A personal brand is the professional reputation people associate with your name: what you are known for, who you help and why clients, referrers or journalists should turn to you. For lawyers, a strong personal brand makes their expertise easier to understand, remember and recommend when a relevant opportunity or instruction arises.
Personal branding is not about creating an artificial public persona or pursuing visibility for its own sake. This practical webinar will explore how lawyers can identify a credible specialist position and build recognition around it through the content they produce, media coverage, LinkedIn activity and speaking opportunities.
Tom Rosillo, Managing Director of RosilloComms, will chair a discussion with two legal communications specialists experienced in developing the profiles of lawyers and other professional advisers. The session will help attendees turn a broad ambition to become more visible into a focused and sustainable programme of activity.
What will you take away from this webinar?
- How to identify a specialist position that is credible, relevant and distinctive
- How to express that position clearly to clients, referrers and professional audiences
- How PR, thought leadership, LinkedIn and events can reinforce one another
- How to remain consistent without becoming repetitive or overly self-promotional
- How law firms and marketing teams can support visible individuals while protecting the wider brand
Who should attend?
- Lawyers who want to become better known for a particular area of practice
- Partners and decision-makers seeking to develop visible specialists within their firms.
- Marketing, communications and business development professionals in law firms
- Professionals in related legal services seeking a clearer expert position