Most lawyers and law firms produce thought leadership articles, but the purpose behind each piece is not always clearly defined. Who is the article intended to reach? What action should it encourage? How will it support the lawyer’s reputation, the firm’s online visibility or its wider commercial objectives?
This practical webinar will examine how to plan expert content around a defined audience and intended outcome. It will explore how to choose subjects with genuine demand, turn legal knowledge into accessible content and distribute it effectively to reach the people most likely to value it.
Tom Rosillo, Managing Director of RosilloComms, will chair a discussion with an SEO expert and a legal content specialist. The session will give attendees practical ways to make their thought leadership more visible, purposeful and commercially effective.
What will you take away from this webinar?
- How to define the audience and purpose before creating content
- How to identify useful subjects rather than simply reporting legal developments
- The formats and editorial approaches that make legal expertise more accessible
- How to improve the search visibility and reach of each article
- How to assess whether content is attracting relevant traffic and generating enquiries
Who should attend?
- Lawyers and partners who write or contribute to thought leadership
- Partners and decision-makers in boutique and specialist law firms
- Marketing, communications, content and business development professionals in law firms
- Professionals in related legal services responsible for producing expert content